A Media Literacy Lesson that Matters

As we teach 21st Century literacies, teaching copyright, copyleft, public domain, and other copyright friendly designations like those from Creative Commons often is met by disbelief if not resistance by the my so-called "digital native" students. (They may be native speakers but their digital literacy sometimes has as many problems as their English grammar!)

In November I noted the Center for Social Media recently release of the "Code of Best Practices in Fair Use for Media Literacy Education" which will help teachers and students in the United States navigate copyright in the digital age. Now there's an interesting case at hand.

While working on video projects, my students point to all of the music and image that is being used on YouTube, while I point to the same as copyright infringement.

"But I bought the album, myself" students argues when I question if one got permission to lay down a commerical track, and "that gives you the privilege of playing it for yourself, not re-posting it in a video on the Web" is my response.

"How do you know if a photo is copyrighted if it doesn't say?" another student asks. "Assume it's 'all rights reserved," I remind. "Ask for permission," I coax. "Whenever I've asked for a photo to use in a non-commerical project I've received a "yes." A collective harrumph, says the digital native as he tromps back to Creative Commnons/Flickr.

Having done lessons on propaganda and advertising in the past, I know sometimes it's difficult to find examples from popular culture that students can understand and care about. Enter the Shepard Fairey /Associated Press /Mannie Garcia squabble over the famous and "Hope" poster of Barack Obama's likeness.


The Associated Press has claimed rights over a photo taken by free lance photographer Mannie Garcia and sought damages from Fairey who found inspiration in the photo for the iconic poster. Fairey has peremptorily sued AP citing "Fair Use" protects his work.



The upcoming ruling on this case may affect creative media use of intellectual property in ways important to digital natives (and immigrants) who use artistic content: how we download, remix and upload media in public spaces including the Internet.

National Public Radio's Fresh Air with Terry Gross presents a synopsis of all sides with fascinating interviews with Shepard and Garcia, a couple of official statements by AP, and commentary by Law Professor Greg Lastowka. All presented in nuggets of audio that can used easily to illuminate the key points and prompt discussion with students about media, artist expression, and copyright. The contemporary hipness and recognizable nature of the Hope poster, the clarity with which Shepard, who started as a skater-street-artist, talks of appropriating images for his graphics, and the implications hanging in the balance for our students and 21st Century media use combine to make this case perfect for students to consider. Thanks to Ms. Gross for her thoughtful, logical line of questions that layout a story's subtleties and nuances.

Obviously this story stands on its own for a lesson on media literacy. Also, it would work in with any study of propaganda--think Animal Farm or 1984. Fairey makes insightful comments on propaganda, the arts, and consumerism throughout. You'll find more of his iconographic street-graphic art at the Obey Giant website, which is a topic of discussion that brings up Orwell as an influence of Fairey's politic.



Image credit: Photo by Mannie Garcia for the Associated Press and Graphic by Shepard Fairey.

How Cool is That!

Pardon my youthful burst of enthusiasm but I'm at PBwiki Summer Camp for Educators. Blame it on the fact that as a kid I never when to real summer camp. Maybe it was a fear of mountain lions. Maybe a fear of three-legged races.

This is Week Two of PBwiki's six-week event and I haven't had the need for mosquito netting. You see, it's all virtual. About 1,000 teachers interested in wikis and learning how they can be jazzed for the classroom are logging on and collaborating in what is turning out to be an awesome learning experience. There is weekly homework though that comes with this camp. Think of it as "arts and crafts" or more like "survival training." Hey, there's extra credit, too.

Always up for trying out the next Web 2.0 gizmo to engage my students ever-demanding attention spans, I'm wowed at the list of mostly free resources available to teachers. Well, today I'm jazzed about a new application at Animoto.com. Animoto makes mini-movies with rockin' appeal. All I had to do is create an account, upload some images (in the public domain or my own), select from some great music available on the site, and Animoto takes it from there. About 10 minutes later they send me a link and embed code for this >>









Now, how cool is that!

Almost as cool as the educational possibilities . . .(stay tuned).

Only As Good As Your Last Workshop

Participating in the Three Rivers Educational Technology Conference, held this week in Cranberry, Pennsylvania, I rediscovered that idea that I blogged about a few posts ago. One of the obstacles for teachers to using technology is knowing about it. It's not a high hurdle. Often you just need a name of a website or piece of free downloadable software. Or maybe to watch a colleague present a how-to and watch click-click-drag-save-file.

But it's a race of a thousand and one of these low hurdles. Learning the user-friendly technology is easy, finding it is the trick.

Bit by bit over the past year, I've gained IT knowledge from other teachers through blogs and conference presentations. It's pizza by the slice. How to podcast, how to screencast, how to photostory, how to scrapblog, how to convert file types, how to create a wiki. One slice at a time.

Yesterday I went to two sessions, one on Photo Story, a free video packaging system and Moviemaker, yet another way to create video presentations in digital form. Two days ago blank slate, tomorrow's potential expert. Just add awareness.

Image created by ceyo at the National Gallery of Art (USA)'s KidZone Collage Machine .

Recharging the Batteries #1: Mali's Viral Slam

It's midsummer. A time by which I hope some of the stress of the previous school year has melted in the Western Pennsylvanian humidity of July. A time when I start to shift through all of those piles of "to file." A time when I begin go to a mall and not wince at the sight of teens. A time when I start preparing for next year with some enthusiasm.

Today, I got a boost as I watched slam poetry bard Taylor Mali on YouTube on "What Teachers Make." Almost anyone who's been a teacher more than a year has run into one of dozens of sophomoric spams about how teachers "make a difference." So true perhaps, but so cliche. Yet, Mali's take on the topic entitled, "What Teachers Make, or Objection Overruled, or If things don't work out, you can always go to law school," refreshes the defense.

If Mali's answers are much the same as other similar "make a difference" poems, his ramp up to the answer provides a good context having a lawyer ask the question, and the clever: "I decide to bite my tongue instead of his." Granted, at points Mali's language and gesture may offend some people, but it is these that give the verse (and his delivery) versimilitude and freshness, if not an echo of a few union meeting diatribes. Bottom line: it got to me.

It added to my annual recharging of batteries, and thinking it might do the same for you, I've included the links here. Again, warning: it has content that might be objectionable to some. It's slam poetry after all.
According to Mali, 'turns out that many of those spams I've seen in the past few years are likely to have been the work of plagiarists at the school copier. (Teachers would do that? Nah!) Suffice it to say the original is best and delivered most believably and powerfully by its author. Take a look at what is another viral video for pedagogs. At least if it gets spammed, it will be the genuine article.



The full text of the poem is available at YouTube page, or, better by far (i.e. worth the visit), at http://www.taylormali.com/.

Animal School Allegory

I just caught the five-minute video Animal School from Raising Small Souls. Combined with beautiful nature photography and music is a simple but meaningful allegory on the vast variety of students that teachers like myself encounter on a daily basis, and how our curriculum, federal and state mandates, and testing fail to acknowledge and nurture the unique contribution and talents (and challenges) inherent to each student.

When I reflect on my teaching, I try to reflect on my learning--how it looks and what if feels like to me as a student. In the story, the curriculum is made up of a four-discipline curriculum: flying, running, climbing and swimming. Of course, not every animal can do all of these with A+ quality. The curriculum is cookie-cutter, factory, standardized. We see that some students are forced to repeat what they are not good at to the detriment of where their talents lie. For me, in high school my talents definitely did not lie in mathematics despite my love for the subject. By my sophomore year, my love of doing geometry proofs belied my ability to do them correctly. I was thankful for consumer math the next year, could not advance to Chemistry II nor physics as an upperclassman, but instead discovered talents in graphic arts and theater that continue to be valuable to me today. Each student has his own journey. Had I been forced to take math and sciences I would not only have failed them and lowered my QPA but also would not have had the time in my schedule to discover my artistic and theatrical talents and create art that I still enjoy in my home today, that led to a successful career path in advertising, public relations, teaching, and publishing, and that continues to enrich me in recreation.

I could have be kangaroo if I were a student today. Fortunately, I grew up with the reforms of the 1960s not the 2000s. As I try to equip my students for their futures, I borrow on my past.

If you cannot view a video on your computer, click here for the text.

Image Citation: RaisingSmallSouls.com